Super Bowl Week is about to transform the San Francisco Bay Area into the ultimate celebration of football, culture, and entertainment. Running from February 2-8, 2026, Super Bowl LX brings an electrifying lineup of events that extends far beyond the Big Game at Levi’s Stadium. Whether you’re a die-hard football fan or just looking for an unforgettable experience, here’s everything you need to know.
The Big Game: Super Bowl LX at Levi’s Stadium
Mark your calendars for February 8, 2026, when Super Bowl LX kicks off at 3:30 PM PST at Levi’s Stadium in Santa Clara. This marks the stadium’s second Super Bowl, following the success of Super Bowl 50 a decade earlier. Bad Bunny will headline the Apple Music Halftime Show, making history as the first Latin male artist to headline this iconic performance. Charlie Puth will deliver the national anthem, setting the stage for football’s most anticipated showdown.
Super Bowl Events at Moscone Center
The heart of Super Bowl Week beats at Moscone Center in downtown San Francisco. From February 3-7, the Super Bowl Experience transforms this iconic venue into an immersive football festival. Fans can race through a 40-yard dash against virtual NFL players, snap photos with the Vince Lombardi Trophy, and meet NFL legends for autographs. The Pro Bowl Games also make their Super Bowl Week debut on February 3, featuring the league’s top players in a thrilling 7-on-7 flag football matchup.
Adult tickets start at $40, while kids 12 and under enter free. The NFL Culture Club at The Pearl offers an exclusive four-day celebration of sports, art, and fashion from February 4-7.
Elite Super Bowl Parties You Can’t Miss
Super Bowl Parties define the week’s energy. The Players Tailgate in Santa Clara stands as the premier pregame celebration, bringing together celebrities, athletes, and VIP guests. Shaq’s Fun House returns February 6 at Cow Palace, mixing music festival vibes with circus-style entertainment for a 21+ extravaganza running until 3 AM.
The 7th Annual Sports Power Brunch at the Four Seasons San Francisco connects business leaders and sports executives in an upscale setting. Meanwhile, Taste of the NFL at The Hibernia on February 7 combines culinary excellence with philanthropy, featuring renowned Bay Area chefs and NFL greats benefiting GENYOUth’s mission to end student hunger.
Whiskey Tasting and Premium Experiences
Whiskey Tasting events add sophisticated flavor to Super Bowl Week. The Art of Whiskey returns for its third year on February 5 at Foreign Lens Independent Cinema in San Francisco’s SoMa district. This premium festival showcases up to 100 exceptional whiskies from global distilleries, complemented by master distillers, expert blenders, and curated cigar pairings.
Running from 7 PM to 11 PM, this 21+ event attracts celebrities, professional athletes, and whiskey enthusiasts who appreciate rare spirits paired with gourmet culinary bites, live jazz, and local art. Tickets sell out annually, making early reservations essential for this distinguished gathering.
Super Bowl LX Studio 60 offers another upscale option at the Palace of Fine Arts on February 6-7, featuring intimate live music performances in San Francisco’s iconic venue.
Must-Attend Concerts and Entertainment
The BAHC Live! concert series brings world-class talent to Bill Graham Civic Auditorium. Chris Stapleton headlines February 7, delivering soulful country and Americana the night before the Big Game. Post Malone performs at Fort Mason Center on February 6 for Bud Light’s highly anticipated free concert (21+ with special registration required).
The Killers, Benson Boone, and other major artists round out the entertainment lineup across various Bay Area venues. Dave Chappelle takes the Chase Center stage for an exclusive comedy performance during Super Bowl Week.
Opening Night and Fan Experiences
Super Bowl Week kicks off February 2 with Opening Night Fueled by Gatorade at the San Jose Convention Center. Fans can celebrate the AFC and NFC champions’ arrival and hear directly from players and coaches during their only public appearance before game day. Entry is free but requires registration through the NFL OnePass app on a first-come, first-served basis.
The BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens runs February 3-7, offering a multi-day festival celebrating sports, culture, and innovation with access included in Super Bowl Experience tickets.
Getting Around the Bay Area
Transportation is crucial during Super Bowl Week. BART connects San Francisco to Caltrain at Millbrae Station, which links to VTA’s Orange Line at Mountain View Station. Capitol Corridor provides direct service to Santa Clara’s Great America Station with modified schedules on game day. Rideshare pickup zones will be clearly marked throughout all event venues.
Plan Your Super Bowl Week Adventure
Download the NFL OnePass app now to access the complete event calendar, purchase tickets, and register for free activities. Whether you’re savoring world-class Whiskey Tasting, dancing at celebrity Super Bowl Parties, or soaking up the atmosphere at Moscone Center and Levi’s Stadium, Super Bowl Week 2026 promises unforgettable moments.
San Francisco, San Jose, and Santa Clara are ready to deliver the ultimate Super Bowl experience. The only question is: which events will you choose?
